Fang Zhiqiang then checked the sales volume. The monthly sales volume of this one product alone has reached an astonishing 10,000, and the seller is also very cunning. He set the postage very high, 20 yuan, but three pounds of free shipping, which means Everyone will buy at least three kilograms of the minimum amount, which is equivalent to the minimum of 10,000 kilograms. According to Fang Zhiqiang’s estimation, there will still be a profit margin of about 10%, which is a profit of about 70,000 yuan.

This is indeed difficult for traditional entities to do. Fang Zhiqiang now has dozens of stores across Shanghai. Together, he can easily exceed this monthly sales, but he has to realize It turns out that the current online sales of fresh food are just the beginning. With such strong prices and convenience, it is unknown how many customers it will eventually attract.

Fang Zhiqiang is certain that online sales of fresh food will gradually increase, and may even be on par with traditional stores. But the more he learned about it, the more he discovered that there were many problems and difficulties. Even Fang Zhiqiang himself lit up a cigarette and couldn't help but think about whether this road was feasible.

Judging from the data and reports continuously submitted by the marketing department and other departments, the same situation is found. Jiajia has indeed occupied the forefront in the field of fresh food in Shanghai. But once it is put online, there is almost no advantage in competing with so many merchants across the country. In particular, many traditional merchants have been keenly aware of business opportunities and potential crises, and have begun to build their own online platforms. In front of them, Jiajia was even weaker and insignificant.

Even in a small regular meeting, when there were only four people, Fang Zhiqiang, Liu Yan, Nie Qian and Chen Qinghe, Chen Qinghe took the report and hesitated for a long time, but he couldn't help it. Asked: "Mr. Fang, should we think about it again? I also think that online is a good opportunity, but the corresponding investment is too big. Our current strength is far from enough, and we will face financial difficulties. There are serious problems with personnel and venue, and our actions are too hasty. The online market is ever-changing, even more so than the traditional market. My idea may be too conservative, but I still tend to wait for the company's development to further stabilize , the scale and profits have been relatively expanded, enough to withstand crises and risks. At the same time, we ourselves also use this as a buffer period to strengthen our own strength, deepen our understanding of this area, and then take the initiative to challenge."
< br />Liu Yan also nodded. She agreed with Chen Qinghe's point of view. As the person in charge of finance, she mainly analyzed it from an economic perspective, but found that the situation was also very grim: "From the marketing department and procurement According to the report sent to me by the ministry, I have done corresponding budget analysis on several models, but the results are not optimistic. Take the plan of establishing a unified warehousing base and then conducting unified distribution, which is relatively the least investment plan. Said that first of all, at least ten purchasing bases must be built, plus a large warehousing center, plus modifications to ensure the display and sorting of goods.And the convenience of packaging, this is another huge expense, especially to equip a full set of cold and fresh equipment, coupled with the increase in personnel, I calculated that the initial investment will be nearly 4 million. Later transportation, maintenance and logistics, as well as labor, will be a large ongoing expense, but it is difficult to achieve a balance between sales and inventory. Not all stores will have a good result as soon as they log online. The origin is unified into the warehouse. If our initial inventory is too high and sales are difficult to keep up, even if there is cold storage, it will be difficult to ensure freshness. At the same time, a large amount of inventory will also be a considerable test for our capital chain. . However, if the inventory is too low, later allocation and purchasing will affect the shipping and delivery time, and the customer experience may be seriously reduced. The customer experience and evaluation of an online store is definitely a matter of life and death. A few bad reviews will lower the entire store's rating. I think we really need to think carefully. "

The only one left who did not express his position was Nie Qian. Fang Zhiqiang looked at them and said: "So what everyone means is that today we are not discussing how to do online, but whether to do it online. Do we want to do it online? Or should we wait until we have developed to a certain level before we do it online? "

Chen Qinghe said directly: "Yes. "

Liu Yan didn't say anything, but she nodded. It seems that their opinions are very unified, that is, they are opposed to entering the online market now.

"It seems like it will be wasted again. It's been a while, but what I didn't expect was that after a round of research, everyone would be back to the starting point, or even plan to stagnate. "Fang Zhiqiang sighed, but did not say a word of blame. After all, these are the people who conquered the world with him, and Liu Yan is his sister. They don't want him to advance bravely and cause himself and Jiajia to face difficulties. A bigger crisis. In their opinion, they just hope that he and Jiajia will be more mature and stronger.

　"Let me tell you my opinion. I can understand your thoughts. Judging from the current trend of Jiajia, it is almost moving forward smoothly. It can be said that as long as everyone continues their work every day step by step, they can live well easily and the benefits will not be high. Not bad. This is the case now, but what about next year, and the year after that? "

"I can even say that there is no need to wait for next year at all. I estimate that in about half a year, you will feel unprecedented pressure, reduced sales, declining turnover, and loss of customers. Because when any industry newly emerges, there will be a period of crazy expansion. Looking at the current development momentum of online fresh food, it is still just the beginning. In half a year, it is expected to mushroom like mushrooms after a rain, and it will boom. At that time, our life will be very difficult. "

Fang Zhiqiang looked at them and said slowly: "At this stage, we are deciding whether to further expand and open the remaining branches at once., went to give Hui Yi a try, it was actually the same situation. However, the current opponent is simply incomparable to Huiyi, because what we are about to face is the challenge of all online stores. "

"The situation we and Jiajia are facing now is like being thrown on the shore, and the powerful Internet market is like a boundless sea. If you jump in, you will drown. If you don't jump, you will drown. If you stay on a stable shore, you may die of thirst. "

Fang Zhiqiang concluded: "That's all I'm saying, you guys should think about it again, whether you want to do it online or not. ”

In fact, when he said this, he had already made a decision in his heart. Regardless of everyone’s objections, he would do it even if he lost everything in the end. Fang Zhiqiang has always lived a very confused life. A person who has no ideals or lofty goals, but once he clearly wants to do something, basically no one can stop him.