"This is Fang Zhiqiang's plan this time. It's very simple. There are only two pieces of paper in total, and both pieces of paper are not full. I took a look and found that the total cost of this plan was only 60,000 yuan. And what is the benefit? The benefit is that using these 60,000 yuan, the underwear store has increased sales by more than 300,000 yuan and close to 400,000 yuan in these three days. This is a ratio of nearly seven times, and this is only for these three days. Oh my god, that doesn’t include the future benefits. Many of you are veteran employees in planning. You should be very clear about this conversion ratio. Try asking, can you do it? In our historical planning cases of Sammi International Is there any plan that has this effect? ​​Compare it with the plan you made this time."

Wang Xia said this and once again put the plan made by the planning department on the table. After smashing it, he said: "Look, your planning plan is spread out on more than 40 pieces of paper. The total budget is more than 1.3 million, and you still hired some bullshit celebrity. What's the effect? ​​The effect is that these three days are for The sales volume of our mall has increased by 1.2% compared to usual. According to our historical data, even if we do not do this activity, during this holiday, our data will still be about 15% higher than usual. This shows that What? It means that this planned event brought negative 13.8% sales to the company. You know the reason. That is because your event failed. Not only did we not gain popularity, but we were manipulated by Huayi. It turns out that the popularity that should have been ours has been taken away. Both sides want to add that your planning department has lost a total of about 5 million yuan for the company this time. If popularity is included, the account will be even more unclear. . Comparing the two aspects, I think there is not much to say.”

“This is the planning plan made by Fang Zhiqiang, just these two pieces of paper. You, take this and copy it. , everyone in the planning department send me a copy, go now." Wang Xia took the planning plan written by Fang Zhiqiang and handed it to an employee next to her. When the employee stood up and prepared to copy, Wang Xia Then he said: "Wait a minute."

"And this, this is the survey form filled in by Fang Zhiqiang. You may think that Fang Zhiqiang was lucky this time and made a mistake. , now I will let you take a look at the survey form made by Fang Zhiqiang, and let you see if it was just a mistake. Your survey forms are generally very simple, with only a few pieces of paper and several days of data filled in. Moreover, are you personally counting every data of yours? You know it yourself. In short, it is very simple. You may think that it is useless at all. Now I will let you see whether market research is useful. It was a survey form written by Fang Zhiqiang. He squatted in front of the underwear store from morning to night for a whole week. Moreover, after leaving work, he would go to the security guard the next morning to check the underwear store after he got off work the day before. Call up the video and record it one by one. Not only record the data, but also carefully look at the age group of the customers.Customers, their social class, their economic conditions, and their jobs are recorded by themselves in almost all aspects. However, these are not seen at all in your survey, and are even not included in the survey form you created. There are no such projects. In addition, Fang Zhiqiang will find ways to get close to customers, secretly eavesdrop on each customer's private conversations with their friends, listen to their opinions about the store, and understand what is wrong with the store, and then I will also go to other successful stores to see why they are so successful, make comparisons, and find out the reasons for this store. See for yourselves, after filling out every item in the entire survey form clearly, I still wrote so many pieces of paper at the back. "Wang Xia turned over the entire survey form made by Fang Zhiqiang in her hand and showed it to everyone.

"The plan they planned is simple, direct and effective, and achieved the greatest effect at the lowest cost. Their research is very serious and careful, and the most important thing is to use their heart, think carefully, and take on the work with a sense of responsibility, so they can succeed. One is the most failed planning activity in the company's history, and the other is the most successful activity in the company's history. Comparing the two, there is a huge difference. Moreover, I can responsibly say that the activity carried out by your planning department is the biggest failure in the history of our company, and it is also the most painful failure since I started this company. You, take this copy and bind it into a book. Send me a copy to everyone so they can take a good look at it. Let me tell you, everyone in the planning department, before Friday this weekend, write me a review of Fang Zhiqiang’s survey form and planning plan. Each person should write me no less than 3,000 words. You need to be profound, you need to find problems, tell your own shortcomings and what Fang Zhiqiang has done that is worthy of learning. Anyone who does not have a deep understanding in my opinion will be fired directly. Now, it is time to completely change the bureaucratic thinking of the officials in your planning department. "Wang Xia finally said coldly.

The worker next to her sorted out the documents Wang Xia was holding again, and then ran out.

By Wang Xia Fang Zhiqiang's face suddenly turned red because of such a sudden promotion and being praised so suddenly in front of so many years. He felt very embarrassed and unnatural when many people looked at him.

“Here, I need to apologize to Fang Zhiqiang, the most sincere apology. I admit that I had the same idea as you at the beginning. In my understanding, I also believed that since it is a planning project, it must be high-end, grand, and pompous. When I read the content of Fang Zhiqiang's activities, I directly said that what Fang Zhiqiang did was bullshit, vulgar, and had no chance of success. I said he was just playing tricks. This is Fang Zhiqiang’s plan and budget sheet, and I haven’t even signed it yet. At that time, after I told Fang Zhiqiang, Fang Zhiqiang quarreled with me and quarreled with me on the spot, but he insisted on doing it.I said at that time, you can do it, but don’t expect to get a penny from the company. As a result, he really didn’t get any. He spent his own money to do this activity. As it turns out, I was wrong, completely wrong, and everyone in our company made a conceptual mistake. Turns out we were all wrong, especially me, how wrong I was. So, I am here to apologize to Fang Zhiqiang. "

After Wang Xia finished speaking, she stood up and looked directly at Fang Zhiqiang. Suddenly she bent over and said respectfully to Fang Zhiqiang: "Fang Zhiqiang, I'm sorry. I apologize for what you said, my distrust and incomprehension as well as my own short-sightedness, and I hope you can forgive me. ”