"Remember what I said when we were planning the meeting? I said that our goal for this event is to surpass Huayi. We must ensure that our sales data exceed Huayi during the promotion period. As long as we exceed Even if Huayi succeeds, what's the result? I feel embarrassed even if I say it." Wang Xia continued talking before the planning director stood up.
“According to what I know about Huayi’s sales data these days, and comparing it with our Sammi International’s sales data these days, our sales in the past three days have not even reached half of others. . Really, I feel embarrassed even when I say this. It’s embarrassing. You know, if I had known this, it would be better not to promote. How much did the company spend for this promotion? This is what you have done with so much money and large-scale promotion activities. Is it effective? Usually Huayi's sales are only three-quarters of ours, but now it's better. Once the activity started, we didn't even reach one-half of Huayi's. I don't want to say whether this activity is effective. Right? You may feel dissatisfied when I talk about Huayi. You may think that Huayi may have used some means to increase sales, or the data I got is inaccurate, right? Okay, then I will give you some more Let’s take a look at the data. During the three days of the event, the daily turnover of our department stores was basically the same as the usual turnover. The average daily increase was only 1.2 percent per day, which is almost negligible. You know, These three days are legal holidays. Even if there are no activities, the flow of people and turnover in the mall will be much higher than usual. However, the reality is that the turnover in these three days is only 1% more than usual. One point two, what does this mean?" Wang Xia said, staring at everyone present.
"This shows that this promotion is completely bullshit, it has no effect at all, but has the opposite effect. Is this the plan made by your planning department? This is why we spent so much Was such a huge amount of money used to create a promotional event? There was nothing new in planning the event. Every time, a group of singing and dancing troupes invited from nowhere were invited to sing and dance on the stage. This happened once and twice. In this case, the salary of your planning department is really easy to earn, and there is no need to think about it at all. Since this is the case, what do I need your planning department to do? I might as well outsource the planning business to an entertainment company. Look at others Let’s go take a look at Huayi’s planning activities this time and see how successful they are? If this continues, it’s not that we will defeat Huayi, but that all of our own market share will be lost to Huayi. If we snatch it away, then our Sammi International will only have to close down.”
“I will follow what I said at the beginning, and everyone in the planning department will deduct the next three months’ salary. If you are not satisfied with the bonus, you can submit your resignation and leave. At the same time, you, pack your things and leave now." Wang Xia said, pointing directly at the director of the planning department.
The director of the planning department may have known that this day would come to him. He was willing to show the company’s sales data.He must have known it for a long time. After listening to Wang Xia's words, he sighed, stood up, and then slowly walked outside the conference room.
“However, this entire planning activity is not without its highlights, and the highlight is Monihui Clothing Store. Like all stores, Monihui Clothing Store also launched promotions during the Mid-Autumn Festival. Promotional activities. And as you all know, before this event, the sales situation of Monihui Clothing Store was very bad, and it has reached the point where we have to contact the brand owner to close the store. However, you know that here During the three days of the event, was the daily sales of Mo Nihui's store the usual amount? During the three days of the event, the average daily turnover of Mo Nihui's clothing store was ten times the usual. This does not include these days. If you include the amount of membership card recharges processed in the store, the number is close to fifteen times. Although the data has increased so high because of Mo Nihui's previous sales, the data is real. With everything in front of us, why can people turn a store that was so bad before into this all of a sudden? All the stores are in the same shopping mall, and all the conditions are the same. The only difference is the planning of Mo Nihui's clothing store. The event is separate from the activities of your planning department. The person who planned Mo Nihui’s event was Fang Zhiqiang. You should think carefully about it, how long has Fang Zhiqiang been in the company? And he has never done planning work before, and even , I have never worked in a related company. And what about you? You are all professionals, and so many people work together, shouldn’t you think about it carefully?”
“There are many of you. People have also seen the planning activities carried out by Fang Zhiqiang in shopping malls these days. In our opinion, they are indeed a bit nondescript. They are not considered planning activities at all. It is too simple. But what did I tell you? I don’t care about you. Whatever method is used, as long as it is effective. Facts have proved that what Fang Zhiqiang is doing is effective, but what you professionals are doing is nonsense. You should think carefully about what planning is."< br />
"I have always said that those who have merit will be rewarded, and those who have made mistakes will be punished. Fang Zhiqiang did an outstanding job this time, very outstanding. According to my promise before the meeting, Fang Zhiqiang, after the meeting , go to the finance department to receive a bonus of 30,000 yuan. In addition, from now on, you will be the director of our company’s planning department. From now on, you alone will have the final say in the planning department. Starting today, your salary and benefits will all be in accordance with Come at the ministerial level." Wang Xia looked at Fang Zhiqiang and said.
"Huh?" Fang Zhiqiang's eyes widened after hearing Wang Xia's words. He couldn't believe his ears and felt that he was hearing a joke.
It’s not just Fang Zhiqiang who has this idea, but also everyone present.
"What's wrong? You think I'm a child's play, don't you? Yes, Fang Zhiqiang is a newcomer to the company. He has only been in the company for a few days, and he has never done any planning work before.It's a bit appalling to accept him as the head of the planning department, isn't it? But let me tell you, in my eyes there are not so many rules and regulations. Our company is a civilian enterprise, not a state unit, and there are not so many rules. I don’t care about your qualifications, diplomas, etc., as long as you have the ability and can complete the company’s tasks If the task given to you can create benefits for the company, I think you are the most suitable candidate. What does this activity of your planning department mean? It shows that the director of your planning department is an idiot, and Fang Zhiqiang's ability to turn a small clothing store into such a success within a few days fully demonstrates his ability. If he has this ability, he should be in this position. If, if it proves that he is not capable of sitting in this position next time, I will not hesitate to dismiss him from get out of class and replace him with a more capable person. There are not so many rules here, and there are only those words. Who has it? I will let anyone sit in a row based on ability. If you are dissatisfied, you can find an opportunity to prove to me that you are more capable than him in sitting in this position. If you can prove that you are more capable and suitable to sit in this position than Fang Zhiqiang, Then I will not hesitate to dismiss Fang Zhiqiang and give this position to you. If you have no ability to prove this, then please obey Fang Zhiqiang's leadership honestly, otherwise, I will let you get out. "Wang Xia looked at everyone in the planning department coldly.