Fang Zhiqiang hurriedly hurried, and finally ran to the front desk of the company to check in one second before he was late. When he saw that he was not late, he finally arrived. Fang Zhiqiang let out a long breath.

"Assistant Fang, you are really stuck at this time today. Do you know that Mr. Wang told us when he came here earlier that you have to go to and from get off work at the normal time today? If You are late today, so let us inform you to go directly to the women's products store on the third floor to work as a clerk, and don't go into the office again." The girl at the front desk covered her mouth and smiled after watching Fang Zhiqiang arrive.

"What? Did she really say that?" Fang Zhiqiang's eyes widened.

"Yes, Mr. Wang told me personally, so you are in a very dangerous situation today."

"It is a very dangerous thing, but it is really too dangerous." Thinking about the consequences of being late, Fang Zhiqiang also felt a little cold on his back.

Fang Zhiqiang slowly walked into the company, and then walked to the very back.

Every time before Fang Zhiqiang arrived, Wang Xia’s office door was open. She would not let Fang Zhiqiang close the door until Fang Zhiqiang arrived. Obviously, Wang Xia wanted to see it with her own eyes. When did Fang Zhiqiang join the company?

It was the same today. Before Fang Zhiqiang reached his desk, Wang Xia, who was sitting inside, shouted directly: "Fang Zhiqiang, bring me the research report you have done these days. ."

Fang Zhiqiang nodded, took out the research report he had done these days from his bag, walked into Wang Xia's office, and handed the report to Wang Xia.

"Fang Zhiqiang, when can you let me see you come to work earlier than me?" Wang Xia looked at Fang Zhiqiang and asked.

"Mr. Wang, you can't blame me for coming too late. You can only blame you for coming too early. How many people in the entire company came earlier than you?" Fang Zhiqiang was speechless. , Wang Xia is the first one to come to the company almost every day when she goes to work.

　“Oh, you are still talking back, right? I came early so you can just enter the company every day?”

“I am punctual.” Fang Zhiqiang muttered.

"Okay, it looks like you are really going to sell sanitary napkins."

"No, no, no, no, Mr. Wang, don't do this all the time, okay? ? You don’t have a sense of humor. I just made a joke to lighten the mood. Don’t take it seriously, hehe..."

"Stop laughing, what you ate in the morning were pan-fried buns."< br />
“Go and get rid of that disgusting thing on your teeth, it’s really disgusting.” Wang Xia said disgustingly, and then started to flip through the research report made by Fang Zhiqiang.

As soon as Wang Xia started looking at Fang Zhiqiang’s research report, she immediatelyHe entered a serious mode and watched quietly without saying a word. Fang Zhiqiang knew Wang Xia's character, so he didn't speak. He sat across from Wang Xia and waited quietly. Of course, he was also concentrating on cleaning up the things on his teeth with his tongue. It was indeed a bit disgusting.

"How do you think your research report was done?" After a long time, Wang Xia finally finished reading the research report, then threw the report on the table and looked at Fang Zhiqiang.

Fang Zhiqiang’s heart skipped a beat, it seemed like he definitely didn’t do it well.

"Mr. Wang, I'm sorry, this is my first time doing this, I have no experience, and I'm not very good at it, but I do it with my heart, and I take every data seriously. Have studied it. If there is anything wrong, tell me and I will correct it immediately." Fang Zhiqiang said quickly.

"You are too humble, your research report is very good." Wang Xia suddenly smiled and said.

Fang Zhiqiang’s eyes widened, and then he cursed: “You are sick, well done, you are scaring me here, it’s not interesting.”

“Yo, again Are you here?"

"No, no, no, Mr. Wang, I have this temper. This is not the first day you have met me. You don't remember the faults of villains, so let's continue. Tell us about this report." Fang Zhiqiang said quickly.

“I said, this research report is very well done. Of course, it is not the best report I have ever seen. There are some problems in many places, but they are all minor problems. So I say you did a good job because I can see that you did it very seriously and attentively. This is the first time I have seen someone make a research report and the recorded data is as thick as a book." Wang Xia gestured. The thickness of the report said.

　"Huh? Shouldn't I do so much? No one has taught me. I fill in the form strictly according to what is said on the form. Moreover, I personally think that the more detailed the data records, the better. The better it can reflect existing problems." Fang Zhiqiang said awkwardly.

"Then tell me, what do you think is the problem with this clothing store? Why is the sales not going up? It has dropped so much in the past few months, compared with other stores. The performance is much worse." Wang Xia asked directly.

　"This..."

　"Don't tell me that you recorded so much data in vain. Don't forget, I told you that recording data is just It's just an investigation method. The purpose of asking you to do this investigation is to let you find out what the problems are in the clothing store. It's not for you to sit there every day and watch women buy clothes." Wang Xia suddenly frowned. .

"I personally am not sure whether it is right or not, but based on what I have discovered in the past few days and what the data shows, I think there may be three types of clothing stores.question. "Fang Zhiqiang thought for a while and said.

"Three? Okay, then tell me. "

"The first one is that the positioning is not clear. "After Fang Zhiqiang finished speaking, he looked at Wang Xia secretly. He had never done this kind of work before and had no relevant experience, so he was completely unsure.

" Then, what is the positioning? unclear. "Wang Xia nodded.

"I have been conducting surveys there these days and made detailed survey data. According to the survey data, it can be seen that the customers entering the store are of all ages. There are women ranging from girls in their teens and twenties to aunts in their forties and fifties, and there are people from all walks of life, including students, white-collar workers, housewives, etc. In other words, there are also people who have no money. People who don’t have money will come to buy it, and people who don’t have money will come to see it. That’s the problem. I don’t know much about this area. I have never worked in sales before, but I know that no matter what we do, we must first make a positioning and find out who the customer is. For example, I buy clothes, I am still young, and I have no money. , then I will go to those stores where the clothes are casual, young and not expensive. I will not enter other stores. It is impossible for me to go to an elderly store to look at clothes, and the clothes in an elderly store are Only the elderly can enter, and people of other age groups will definitely not enter. ”

“This is positioning, and people of all ages and economic conditions can enter this store. This shows that they have a problem. Maybe they want to be all-round, but the result of this is definitely If no one is satisfied, there is no target customer group, no one to focus on, and they want to do everything, then they must not be able to do anything well. The main reason is that customers will have a sense of distrust and dislike. I think this That's the problem, you can think about it, if Mr. Wang went to buy clothes, you would definitely go to one of those high-end fashion clothing stores. If, in the store, you saw a wall selling street stalls, What do you think of this store? Do you still have the desire to buy something from this store? In addition, if you are like me, I go into a store to look at clothes and suddenly see a piece of clothing with a price tag of 10,000 yuan. My first thought is to leave quickly. This is not the place for me to stay. Therefore, I personally think that positioning is very important. , and this store fell into a situation of no positioning or chaotic positioning. There was no specific consumer group, so sales performance has been very poor. "Fang Zhiqiang said solemnly, what he said were his personal thoughts.