"But if we follow the model of direct shipment from the place of origin, our stores have hundreds of kinds of products. Just fresh fruits that pay attention to the origin effect, there are probably at least one or two hundred kinds. Then if all are purchased from the place of origin, It will take a lot of time and effort to roll out this network, which is a big problem." An employee from the marketing department said. "And fruits are seasonal commodities. Once this season is over, the maintenance of this purchasing network will also be a problem."

Fang Zhiqiang nodded: "Yes, this issue must also be remembered. But according to my brief understanding, there are also online supermarkets like ours, which are similar to fresh food supermarkets and operate hundreds of varieties. How do they solve this problem and how do they operate? This point is left to your market Then we will discuss together whether we copy and imitate or open up a new situation, but at the very least, we need to understand other people’s models.”

People in the marketing department are a bit confused about this. Shame, after all, online fresh food has been on the rise for some time, but they did not include the other party's model in the research scope in time, and they still stayed on the traditional competitors. However, Fang Zhiqiang did not hold them accountable too much, because he, the most important leader, failed to detect this trend in time and guide the people below. The biggest mistake was his.

“I don’t understand these models of yours. However, each model will definitely bring different costs. I will calculate and estimate them when the time comes. Let’s think about the cost increase brought by each.” Liu Yan simply and directly started from what she is good at, “Logistics, distribution, warehousing, manpower, and packaging, it is estimated that the costs in these aspects will all increase.”

Indeed, as the Minister of Finance, Liu Yan must of course take care of the most important cost.

"Logistics is indeed a big cost." Nie Qian frowned, "Basically, the ones I see are as low as 8 yuan and up, and many are 15 yuan, but this one is still As the weight increases, it will continue to increase, especially for fresh food, which requires cold chain transportation, which is more expensive, plus packaging boxes... Then our profit... it seems that it is not enough to offset the freight part, right?" Nie Qian said hesitantly.

Fang Zhiqiang smiled: “Don’t worry about logistics. The shipping costs you usually see when shopping online are all added by the buyer. In fact, the logistics charges are charged by express delivery. The commission for employees will reach 50%, so it is a very high profit margin, which can be negotiated with the logistics company. If an ordinary Taobao store can make more than 100 orders a month, it can basically get If the price is 3, 4 yuan or even lower per order, contract it to a salesperson or express company. Especially several major domestic logistics companies are almost all here in Shanghai, so there is more room for negotiation. "Fang Zhiqiang knows this very well, so he is not worriedPass.

Now, not only Nie Qian, but everyone looked at him in surprise. They did not expect that Fang Zhiqiang knew so much about this matter, and thought that he had actually done his homework beforehand. Only Liu Yan almost wanted to laugh: It would be strange if Fang Zhiqiang didn't understand him. What is his background? Express delivery has always been his specialty.

Nie Qian immediately realized what was going on, and her expression suddenly became a little sad - wasn't the reason why Fang Zhiqiang did express delivery just because of her?

Fortunately, the atmosphere was lively and there were many questions. No one took this incident seriously.

After this issue was discussed, other people also put forward their own opinions and conceived problems. By the end, I had several pages filled with notes. Fang Zhiqiang took everyone to sort out what the really key issues were and how to assign them to various departments for investigation.

Finally, everyone received their own tasks and conducted research activities on the online store launch based on the questions they sorted out.

"The marketing department has the most important task. You should coordinate among yourselves how to divide the work. The first is to investigate, what quality of fresh food is concentrated in online shopping now. The second is what is the gap between these things and ours? , price, quality, as well as their specific delivery mode and freshness. In this regard, you can directly buy some online, and the finance will reimburse you, and then everyone can share it. It is a benefit for you. Don’t say that the boss is stingy. Fang Zhiqiang said with a smile.

“The other thing is to find out, in addition to online shopping and traditional wet markets, supermarkets and stores like ours, what are the emerging competitors? List them in detail, and then Give them their operation and sales model, including all aspects of procurement, logistics, personnel, and management and control."

"Then inform the procurement side to investigate and study the procurement model of online fresh food sales. And the location."

"And the financial side..." Fang Zhiqiang kept making detailed arrangements for everyone.

Such dependence means a new round of busyness and running around. Fang Zhiqiang feels that the advantage of this is that life becomes enriched, and when facing a brand new field, the whole person is full of fighting spirit. . But he also knows that this also means huge pressure, even more pressure than when he expanded a dozen stores at once. At that time, the most important thing was funding and grabbing land, but now it is starting from scratch. new project.

“You guys have a legitimate reason to shop online during working hours these days.” Fang Zhiqiang took pleasure in his misery and joked with them with a smile.

An employee in the marketing department joked: "This is turning a hobby into a job all of a sudden, and the hobby is gone." Everyone followed suit.Laughed loudly.

Fang Zhiqiang himself was not idle. After returning to the office, he also started to open the shopping website and studied it attentively. He not only wants to listen to the data and reports compiled and reported by his subordinates, but the most important thing is that he understands the entire online shopping model better than anyone else. Only in this way can he ensure that, as the person in control of the overall situation, he can make the right decisions. judgment.

If you didn’t know it, Fang Zhiqiang glanced over and was startled. First of all, the price online is almost half lower than the price in his store. For example, the cherries that are on the market in large quantities this season are sold in his store for 50 or 60 yuan in good condition. This price is considered normal. It is not more expensive than other brands. After all, Jiajia now has a special market research department to investigate and regulate the prices of competitors. However, there are often prices online for thirty, forty or even more than twenty yuan.

But Fang Zhiqiang thought about it in his mind, subtracting all the links in the middle, and then the profit would be lower than 30% of traditional fresh food. Small profits but quick turnover. Want to achieve this price , it’s not impossible.

PS: From now on, it will be updated on time at 8 o'clock every night. You don't need to remind me in advance. It will be updated on time.