"But in fact, this meets the needs of many consumers. After all, many cosmetics are expensive, but may not be suitable for everyone's skin, and small gift boxes allow them to experience big brands for a small amount of money, and at the same time, they can also judge whether the product is suitable myself, so I think there will be a good result in the actual sales."
Fang Zhiqiang has never been afraid of bold attempts. What he can come up with are often some bizarre ideas, not to mention the current Sammi , it does require strong medicine.
An employee raised his hand hesitantly: "Fang Bu..." He was about to call Director Fang, but after thinking about it, he quickly changed his mind: "Fang Zhu, I think this activity must have some effects. , it is foreseeable that it will drive high popularity and sales. However, I feel that this is a bit like setting up a stall to sell, which is a bit inconsistent with our image line of Sammy, so I am wondering if we can package this event in a more grandiose way. It's better."
Fang Zhiqiang is interested. In fact, he is also aware of this, but he is a practical person. It is really difficult for him to deal with those lofty things. He did.
“I think we can give this event a theme. Many literary and art websites are hyping up a hot topic now called Little Lucky. This activity fits the feeling of Little Lucky. A small but exquisite and high-end gift box that gives people enjoyment. Therefore, use the small luck as the theme, and then design some good-looking promotional roll-up banners and posters, etc., to create a strong atmosphere, which will Wouldn't it be better?"
This idea aroused the approval of many people. Fang Zhiqiang also nodded and said with a smile: "Okay, as a high-end shopping mall, we sell not only products, but also images. , and customer experience, I think your suggestion is very good, then I will leave it to you to design the image of this theme. If the effect is good, your bonus will be indispensable."
That person was very happy He nodded repeatedly: "Thank you Fang Zhu."
Following that, Fang Zhiqiang raised the problem he encountered: "Now we have at least one activity, which is about cosmetics. . And next about clothing, I don’t know if you have ever gone to a shopping mall and seen those discount signs. How do you feel after seeing them?"
Everyone started talking at once. , everyone said it was like setting up a street stall, which seriously affected Sammy’s international shopping mall image.
“Everyone feels the same as me, so needless to say, the customer experience is even more so. People who come to our store are elites, and they don’t want to see clearance like this. Discount scene. However, the season is about to change, and it is true that many counters and stores have to sell out clothes, so everyone will discuss the issue of counters and how to carry out a reasonable promotion without lowering the image of Sammy. and clearance.”
When the goods are cleared during the season change, it is nothing more than discounts, price reductions or full discounts. However, any of them is an act of price reduction, but it is not possible if it is not cleared. After all, in the field of clothing, the trend is constantly changing. It’s too fast and it’s impossible to save this season’s clothes for next year.
Everyone was discussing in a flurry, and then someone stood up and said: "Fang Zhu, do you know if you usually shop online? My girlfriend likes online shopping very much. I remember now There will be a lucky bag online. Just take a picture of a lucky bag. You don’t know what kind of products will be in it, but they are usually more value for money. In fact, it is just a combination of some seasonal products for clearance, but this form will make people There are surprises and expectations, because you don't know what's inside. Just like the line in "Forrest Gump": Life is like chocolate in a box, you never know what the next one will taste. So I'm thinking, Can we also take the form of lucky bags for clearance in this area?"
Fang Zhiqiang has some knowledge about online shopping. After all, his company is also building such a business platform, but he himself Without the habit of online shopping, I naturally didn’t know so much. When I heard what this employee said, I was immediately interested. At the same time, I deeply felt that the rise of online shopping had brought unlimited creativity and had an unstoppable impact on the traditional physical industry. , but if you can actively learn and improve, then it may be an opportunity for the entity to move to a higher level.
"This is a good idea. Let me just say, if we discuss it together, more ideas will come out." Fang Zhiqiang said with a smile: "But I have a feeling that after I leave , both of you are becoming more and more artistic, it’s Little Lucky, it’s Forrest Gump, selling clothes for clearance can be related to life. It seems that I was still too loser before, or Minister Zhao leads well." He said to the Planning Minister with a smile.
The planning director quickly smiled and said: "No, Fang Zhu's method is so refreshing to me. I have to learn more."
He made a joke and added the previous point. The barrier was resolved invisibly. At this time, the meal ordered by the assistant was also delivered. A group of people were chatting happily while eating, and a new girl suddenly slapped her head: "Have you watched a program on TV recently? It’s a show where celebrities match clothes with stylists and walk on the catwalk.”
Some people said they had seen it, while others said they had never seen it. The girl named Xiao Du continued: "I'm wondering if we can imitate this form and then innovate it." As she spoke, she became excited and put down her lunch box. She stood up and gestured and said: "It's on the floor of the clothing area. , build a T stage, and then let customers choose their own clothes to match in the brand area, and then go to the T stage for a show. We will record MVs and other photos and give them to customers in the form of leavingA most touching memorial. At the same time, you can invite some professional models and beauty pageant judges to comment and select the first, second, third, and top ten beauties. These selected customers can enjoy very exciting discounts. Of course, this discount range must be reasonable. Assistant and boss, you have the final say. ”
“Especially, we can make it more professional, make the layout and effects of the T stage more high-end, and invite some judges who often appear on TV talent shows, so that the whole event will suddenly become more upscale. . "
After Xiao Du finished speaking, he looked at them with a smile. This idea is indeed relatively novel and eye-catching. Girls all love beauty and are eager to show themselves. Girls in Shanghai also Extraordinarily fashionable and generous, and understanding of trends, Fang Zhiqiang felt as soon as he heard that there would be many girls actively participating, and immediately agreed: "Okay, write this idea down, we will discuss it in detail later, and also design a theme and the layout of the event site. , who to invite to participate. ”