Wang Xia was so angry that she almost rolled her eyes, and said angrily: "This is a gift trial box, not for sale."

Fang Zhiqiang looked at the exquisite box with a look of pity, he felt It turns out that this small box is definitely expensive, as you can tell just by looking at the packaging. Thinking of this, his eyes suddenly lit up, and he asked the shopping guide: "Do you always give gifts like this to customers when you sell things?" Those who came with Wang Xia naturally did not dare to neglect, and said with a smile: "Yes, we usually prepare trial packs to give to customers with the products. Because everyone's skin condition is different, customers can use the trial packs to feel it first Check the skin's acceptance of the product, and it also has the function of travel size, which is convenient for everyone to carry when traveling."

Fang Zhiqiang couldn't wait to ask: "Does it mean that all cosmetics and skin care product counters , they are all like this."

When the shopping guide heard this, he knew that he was a straight man who would never buy these things for girls, but he still nodded with a smile like a flower: "Yes, they are all Like this."

"Okay, thank you, thank you very much." Fang Zhiqiang said very excitedly.

After the two people turned around and left Aini's counter, Wang Xia said in confusion and angrily: "You should ask me the question just now. Do you know how much they gave me in my drawer?" Samples? You can’t even use them all. Every cosmetics brand will give away some extra samples. This is an old rule. Samples can be given away to others, which can be considered as publicity for them.”

Wang Xia said, looked at Fang Zhiqiang, and asked the key point she wanted to ask: "Have you come up with any ideas? I can tell by the sleazy look on your face that you definitely have an idea. Hurry up and say it." ” She urged Fang Zhiqiang impatiently.

After a few days of daily interaction, plus the fact that we are now in a store, there is no cramping and awkwardness when the two of us are alone, and we are also busy with business, so everyone is naturally relaxed a lot.

"The mountain man has his own clever plan, so keep it secret for the time being." Fang Zhiqiang pretended to be a trick to whet Wang Xia's appetite.

Wang Xia stamped her feet angrily: "Hey, are you bothered? Do you have anything you can't say to me?"

"Didn't you only care about the results before and never care about me? What plan do you want to make?"

Wang Xia said confidently: "This time is different, this is the most important time, so I must ensure that your plan hits the mark in one hit, and it must be strong. , reasonable and complete."

In fact, she just couldn't control herself now, and instinctively couldn't help but care about all Fang Zhiqiang's actions.

However, this reason was very reasonable, and Fang Zhiqiang could not refute it, so he had to say: "Said as if it doesn't matter which time. It’s not that I want to hide it from you, the main reason is that I haven’t thought about it yet and need to communicate with the planning department to improve it. Moreover, there are so many categories and areas in the mall, so we can’t just rely on cosmetics. I'll look at other areas. I'll see you later to get the information. "

As Fang Zhiqiang said, he didn't care about Wang Xia at all. He got on the elevator and went to the women's clothing area on the second floor.

Wang Xia looked at Fang Zhiqiang serious and busy. He couldn't help but smile, with a bit of sourness in his smile.

Fang Zhiqiang walked around the entire mall and had a comprehensive understanding of Sammy's current situation. To be honest, what he saw in front of him The scene made him unable to help but frown. Now is the season change, and clothing categories are basically preparing to replace spring clothes and introduce summer clothes. Coupled with the crisis at Sammi some time ago, after Wang Xia was forced to suspend her duties, He Huaqing directly asked these shoe and clothing brands Conduct discounts. What Fang Zhiqiang saw was signs of discounts and seasonal clearance hanging everywhere.

One of the best international brand shopping malls in Shanghai, it was suddenly thrown around like a big discount. The street stalls we were dealing with gave the impression that Sammy's image had suddenly declined, not to mention that shoes and clothing accounted for a very high proportion. Fang Zhiqiang suddenly frowned. Do you expect a turnaround from this situation? If it doesn't change, That is definitely a loss.

Fang Zhiqiang returned to the office with his previous thoughts and the problems he was facing at the moment, and the information Wang Xia had asked his assistant to prepare before was already placed in front of him. On the table, he studied it carefully.

After Fang Zhiqiang finished reading the information and had a good idea, he saw that it was almost time to get off work again, but he was thinking about completing the plan early. , hurriedly rushed to the planning department again.

“I may have to work hard for you all today, I guess you will have to work overtime. I just went to the mall to learn about some situations and have some ideas. I came here to discuss it with you. "Fang Zhiqiang said with a helpless smile, "But you know, the food is well fed, and if another plan is introduced, I will apply to Mr. Wang. As long as your activity plan can create unprecedented intensity, the bonus this time will also be absolute. It will be unprecedentedly powerful. ”

These people in the planning department were very impressed by Fang Zhiqiang. In addition, there must be brave men under the heavy rewards, and working overtime is indeed not a problem, so everyone gathered together to discuss it with great interest. .

Fang Zhiqiang explained what he saw and learned at Aini: “I studied the customer groups of us and Huayi, and found that high-end customer groups do account for the majority. As for the young people, because most of them have limited spending power, their proportion is low, but their desire to consume is still very strong, so I am thinking about how to stimulate this part of the customer group and make them become our loyal customers. That is to expand our customer base. Most importantly, young customer groupsIt can attract a lot of popularity for us, which is what we need most at this stage. ”

“I will first give you an idea, and then each of you will actively put forward your ideas. Again, there is no good or bad. Only when everyone’s thoughts collide together will wisdom be produced. spark. "

"I was in the mall today and saw some young people who wanted to buy high-end products, especially cosmetics, but the high prices were prohibitive. But we all know that women are the most powerful consumer group, and cosmetics account for a very large proportion. So I think that each brand has its own samples, trial products, and experience packs, and we can combine these into gift boxes for sale. I think many young girls will like to buy it, because compared to formal clothes, this kind of small trial gift box is more cost-effective and easier for them to accept. And once they have the experience of using it, they will have a more specific knowledge and understanding of the product. As long as the product is really good enough, it will definitely attract many customers to buy formal wear in the future. "

Fang Zhiqiang looked at everyone's surprised eyes and smiled: "You must all have different opinions, and you may even think that this is a kind of deception for consumers. Come and give away samples for sale. ”