That night, Jiajia's rotten meat incident, which had been hotly debated for several days, suddenly took an unexpected turn. First, Jiajia called the police and provided clear evidence that the so-called rotten meat was from a customer named Zhou Wei. He faked it by replacing the packaging of the day with the carrion from the previous day. The customer's behavior has seriously affected Jiajia's reputation and business, so he called the police to arrest him and filed a lawsuit and compensation. The results of the interrogation came out soon after, and Zhou Wei confessed to what he had done, admitting that he deliberately caused such an incident because he wanted to maliciously extort compensation. Moreover, two different pieces of meat were found in his home. Comparison with the previous test samples also confirmed the truth of the matter. Jiajia was innocent.
At the same time, Jiajia’s official Weibo platform also released a recording of the previous call between Jiajia staff and Zhou Wei. Compared with the previous call sent by Zhou Wei, it is obvious that Zhou Wei’s part was It was edited out to deliberately mislead and confuse people into thinking that Jiajia was trying to bribe him.
There are also some short videos and photos about the management of Jiajia. About the daily management of the store, before closing at night, the employees of each store carefully inspect the goods and discard the stale goods. Present before everyone's eyes. Jiajia’s daily management regulations have also been posted online. In addition to proving that Jiajia never sells expired or defective products, it also lets everyone see Jiajia's strict management standards. In other words, Jiajia was wrongly accused from the beginning to the end, and the so-called food safety issues were just the result of a malicious blackmail that was infinitely amplified by the Internet.
Because the evidence was conclusive and Zhou Wei also pleaded guilty, after Jiajia filed the lawsuit, the case was quickly heard because it had been spread too widely and had a great impact. Everyone was paying attention to this case. In the end, Zhou Wei was judged to have maliciously extorted money and spread Internet rumors to endanger social order. Because he had a good attitude and was able to admit the crime and proactively explain the circumstances, he was sentenced to one year in prison and ordered to pay the plaintiff Jiajia Fresh Food Co., Ltd. 100,000 yuan. Yuan economic losses and a public apology.
All the progress of the incident was posted online immediately, causing an uproar again. Jiajia, an inconspicuous fresh food company, in such a way that no one could have imagined. , covering everyone’s topics for many days in a row.
When Zhou Wei was detained, many people on the Internet began to publicize Jiajia’s strict management, as well as the good environment and attitude when shopping before, and began to protect Jiajia.
Correspondingly, Jiajia's turnover has begun to rebound again. After all, the published information shows that Jiajia's every aspect is reassuring.
Without even thinking about it, Fang Zhiqiang also knew that this was the result of the group of Internet trolls arranged by Zheng Mingjie to help build momentum behind the scenes. When he thought about Zheng Mingjie gritting his teeth and harboring hatred, he still wanted to do this for himself. The matter of restoring one's reputation,He was probably so angry that he was vomiting blood, and Fang Zhiqiang felt particularly happy. In addition, with the matter resolved, he was also in a good mood. He also convened several senior executives of the company and store managers to analyze the matter together. The focus was on how to strengthen management. Fang Zhiqiang requested that the company's network platform be used regularly in the future to play some live videos of the store to improve Jiajia's environment. Transparency has been achieved in all aspects including management and management, so that the public can be more informed and reassured. After all, the role and impact of the Internet are too great. If it is used well, it is a weapon. If it is not used well, it will be exploited by others, and it will be a murderous weapon.
In this regard, Fang Zhiqiang decided to start building a formal company website. He did not have much awareness of this aspect before. Now it is not only because of the impact of this incident, but also because if the company wants to Further expansion of scale is also necessary. Naturally, it was up to Nie Qian to contact and arrange this matter.
At the same time, another problem is that although Zhou Wei's incident was accidental, it was indispensable that some competitors contributed to the flames. With such fierce competition, how to conduct crisis public relations if another vicious incident occurs in the future? . This can be said to be very important, and in this incident, the measures taken by Nie Qian were relatively prudent. On this basis, Fang Zhiqiang also compiled several new emergency crisis public relations measures so that any situation in the future can be dealt with without panic.
"This incident can be passed smoothly. I would like to thank everyone here and every member of the company for being able to tide over the difficulties with the company with a heart of helping each other. Here, I I would like to express my gratitude to everyone." Fang Zhiqiang said, stood up and bowed deeply to everyone.
He really wanted to thank me from the bottom of his heart. This is the most serious crisis in Jiajia's history. Although it has indeed shaken people's hearts, no matter what, everyone is working hard and finding ways to solve the problem. Needless to say, Liu Yan, Chen Qinghe is also loyal and vows to live and die with Jiajia, and Nie Qian has been awake for two days in a row, either checking crisis public relations information or sorting out responses to this incident She is responsible for the copywriting of the event and all external information. On the night Zhou Wei was arrested, she and Fang Zhiqiang left messages and stayed up all night, discussing how to launch a comprehensive counterattack. So after a few days, she was the most haggard one, she was so thin that she was out of shape, and there were dark circles under her eyes.
Fang Zhiqiang kept his word and gave each of the several main responsible people present a red envelope worth 20,000 yuan. He won't be stingy with money, but he doesn't actually advocate using money to win people's hearts. However, in his opinion, the 20,000 yuan is very worthwhile and everyone deserves it. After all, hard work should be rewarded.
"Nie Qian, please work harder and arrange a hotel reservation. We will advance the team building and put it on today. It is a celebration banquet to celebrate our wonderful turnaround and to express our gratitude. Everyone. HoweverYou will start taking three days off tomorrow. This is an additional reward from the company for your work. Just leave your work matters to the employees below. "
Nie Qian is indeed working hard, and Fang Zhiqiang feels a little bit sorry. He can now get along with Nie Qian peacefully, but he still stays at work, and he will never be like her in his heart. Liu Yan is so close.
“Thank you, Mr. Fang. "Nie Qian originally wanted to refuse, but seeing so many people there, she knew that Fang Zhiqiang also wanted to establish an image of clear rewards and punishments to encourage everyone's enthusiasm. In addition, she was indeed very tired, so she just refused. He accepted it with a smile, "I will make hotel arrangements as soon as the meeting is over. ”