Nie Qian's face turned a little red when she spoke. She already knew how much Fang Zhiqiang disliked her outside of work. Especially after that night, she always felt unconsciously embarrassed when she saw Fang Zhiqiang again. This time it was a last resort. You must know that under normal circumstances, unless Fang Zhiqiang calls her for something, she almost never takes the initiative to find Fang Zhiqiang.
Not only Fang Zhiqiang, but Liu Yan was also stunned. She looked Nie Qian up and down, but besides being a little embarrassed, Nie Qian was still very calm. She didn't think anything bad would happen. Besides, even if Nie Qian really wanted to cause something, it wouldn't be a problem if it couldn't be settled. Fang Zhiqiang. She then hugged her own information and left behind Chen Qinghe.
Fang Zhiqiang was stunned at first, but he still had a business-like attitude: "Okay, come to my office."
Nie Qian followed Fang Zhiqiang, Entering Fang Zhiqiang's office, he closed the door behind him. Then he sat opposite Fang Zhiqiang and handed the information in front of him to Fang Zhiqiang. His face was still a little red, but his tone was very calm: "Mr. Fang, I have some ideas about opening a store. I was originally going to I will discuss it with you when the time is right. But just now you said that Minister Chen should open the store as soon as the decoration is completed and can be opened for business, so I think it is better to tell you in advance. If you agree, I will improve it. "< br />
With doubts, Fang Zhiqiang flipped through the information Nie Qian gave him, and saw eye-catching titles on every page: analysis of advantages and disadvantages of unified store opening, marketing activities about opening a store, new self-service stores Establishment of media platform and business promotion, promotion of store opening activities, celebrity spokesperson activities and effects through multi-faceted channels.
After Fang Zhiqiang took a look, he was immediately interested. Nie Qian's information was quite detailed and complete, and what she proposed was that eleven stores were chosen to open on the same day. Fang Zhiqiang had not considered this before. What he thought at the time was to get ahead of Huiyi and occupy the market as early as possible. The day he could open the door earlier was a day. Only cooked ducks would not fly, and it was also to save money. Cost, needless to say Chen Qing and Liu Yan also think so.
Nie Qian’s idea can be said to be unique. The reason why she did this is that if she can open eleven stores at the same time, if it can be coordinated with effective publicity, it can have an explosive effect; with the addition of good quality The existing seventeen stores in the family also participated in the opening ceremony of the new store. With so many stores, they basically cover the whole city of Shanghai. This is undoubtedly the most effective way to introduce the Jiajia brand to the market and the public. The utilization and amplification of brand effects also lay a solid foundation for the next step of occupying the market.
As for costs, Nie Qian fully considered the current situation. Chen Qinghe’s investment plan was attached to her information. Her information also included the five-year investment plan determined by Chen Qinghe. This store, at this rate, actually several other storesThe store does not need to wait long. Considering the brand effect and long-term interests, this loss is negligible. In order to enhance her persuasion, Nie Qian also attached a table detailing the approximate losses of each store opening one day late, and also summarized the consequences once Jiajia becomes the number one brand in the market. How much will the benefit be?
Fang Zhiqiang nodded secretly after reading it. It can be seen from this information that Nie Qian has an idea, and he is not reckless. He made it after careful and thorough investigation and summary; he continued Turning over, Nie Qian also listed several people's livelihood news platforms, including TV stations, as well as contact information, fees, etc. It seems that Nie Qian has already talked with them. What surprised him the most was not this, but the construction of a self-media platform proposed by Nie Qian. This is not new. When Fang Zhiqiang was at Sammy, he was doing National Day activities for Wang Xia and he thought of using WeChat to promote shopping mall activities. After all, this is the era of universal self-media, but what Fang Zhiqiang didn’t expect was that Nie Qian’s information also included links to Jiajia Fresh’s Weibo and official accounts, as well as several accompanying pictures from Weibo and official accounts. Content. Fang Zhiqiang took a look and found that they all had a very humorous tone and were accompanied by some very funny and vivid pictures, including the Jiajia Fresh Supermarket's storefronts, products, etc., which were very novel. There were also the number of fans and their growth at the bottom. It can be seen that the momentum is actually quite good.
Fang Zhiqiang was surprised, raised his head and looked at Nie Qian: "Is this the work of the General Department? Why didn't I know?" He said, picked up his phone and started searching for this Weibo There is also a public account. After following it, I clicked on it and found out that basically every message is illustrated with vivid and humorous text, accompanied by wonderful pictures, and is also equipped with the Jiajia Fresh watermark logo, as well as some food guidance and Finished product picture. Many people commented below: "There is one next to my house. My mother said that she buys all the vegetables from his house."
"The editor is good, and he makes it very carefully."
"Conscientious seller, it is said that you can also order takeout."
Fang Zhiqiang pulled to the bottom and found that the earliest news was some time ago, that is to say, these two They have been operating for some time. The recent messages have been sent quite frequently, but as the boss, he didn't even know about it.
Nie Qian’s face turned red, but she said calmly: “I came up with this accidentally years ago. At that time, I originally wanted to build a website to promote the company in conjunction with the food delivery platform, but It’s more professional and troublesome. Nowadays, self-media is popular, with basically no cost and a wide audience, so I gave it a try. Because I am not too mature and I am still in the exploratory period in this regard, so I did not follow You said that you are still trying. Regarding this store opening, my idea is that if eleven stores are opened at the same time, then we can create some corresponding more attractive copywriting, combined with the store opening activities, and put some publicity on our platform preheat and thenYou can design some activities and cooperate with larger local self-media platforms for promotion. For example, after forwarding to Moments and collecting likes, you can receive some gifts or membership cards. This is currently the most common, lowest-cost and effective marketing method. Quickly promote our new store and the entire company. However, I haven’t thought about the specific activities yet, and I’m in a hurry today. If Mr. Fang thinks it's okay, I'll go back and make a more detailed one than this. ”
It can be said that this incident was completely beyond Fang Zhiqiang’s expectation. After all, he was a former lover. He had a certain understanding of Nie Qian, his mental ability was actually very strong, and his performance since joining the company was also This has been proven. But out of his own inner defense, he has been deliberately ignoring Nie Qian, so he never expected that Nie Qian would do this silently.