"Let's go to the meeting." Fang Zhiqiang looked at the time and then stood up and walked directly to the conference room.
This matter was not a big deal to Fang Zhiqiang. After a few days, everyone forgot about it, including Fang Zhiqiang himself. When the company is developing vigorously, everyone is working hard, because the company is developing very fast, one day is the same, and one month is a big change.
At this time, on this day, Fang Zhiqiang called Liu Yan, Nie Qian, and four people from the operations and marketing departments to a meeting in the conference room to study the company's long-term development plan. And short-term development plan, this is a very important thing.
It has been almost a year since the company was founded. The company has never had a long-term development plan. At that time, the company was so small that it was impossible to make a long-term development plan. It was just a short-term goal, and that The short-term goal has now been achieved, completing the first batch of ten branches. Now there is an urgent need to determine the future development direction of the company, and also need to determine the short-term development plan for next year, because the New Year is coming soon, and after the New Year is a new development cycle, the company must make a development plan for the new year, so that it can have a Clear development direction.
Studying this, I have actually been studying it for many days. The busiest person is the director of the marketing department. The premise of studying this plan is that the data from the marketing department is needed, so they are all the directors of the marketing department. On the projector at the back is the data they have been investigating for several months, and each one makes plans based on this data.
While Fang Zhiqiang was thinking and discussing seriously, a voice came from the mobile phone placed on the table. Fang Zhiqiang took the mobile phone and took a look at it while talking.
It was a message from an unknown number. As soon as Fang Zhiqiang opened the message, his words were immediately interrupted. He stared blankly at his phone.
"What's wrong?" Liu Yan asked Fang Zhiqiang, and everyone looked at Fang Zhiqiang strangely.
Fang Zhiqiang came back to his senses after hearing Liu Yan’s words, put down the phone, and said: "Nothing, let’s continue. Based on the research and judgment of this data, we make a conservative estimate, that is, "We can open up to twenty-five stores in Shanghai, right?"
"That's not what I mean, Mr. Fang, you have to know that although our fresh food supermarket model It is a new thing, but the fresh food market is not a new thing anymore. The market in this area is already saturated. Now there are supermarkets and vegetable markets that are doing this. We are actually starting from supermarkets and vegetable markets. The market is in the hands of the market. Therefore, what we consider is not the issue of market capacity. What we consider is where there is a market that we can occupy and whether the market we occupy can make us profitable. The twenty-five companies I am talking about are fingeringThere are still these 25 areas in Shanghai where we can develop new stores. In the remaining areas, supermarkets and wet markets are relatively saturated. We can squeeze in. We also have our advantages, but we are strong. Squeezing in, the consequence of squeezing in is that no one can make a profit, which is definitely not what we want. "The marketing director explained.
"What you mean is that in Shanghai, we can only operate in these twenty-five areas. "
"Yes, there are other places, but those places are not ideal. Even if it can be profitable, there is not much room for profit. My suggestion is not to do it. Twenty-five districts, and how should I put it, after our success, people in many places have begun to follow the trend. Now fresh food supermarkets have opened near all major districts in Shanghai. Although the scale is not large, the number has begun to increase. After the New Year, I’m not sure if someone has already taken advantage of these twenty-five areas when we want to do what we want to do, and I can’t rule out other possibilities. Therefore, I conservatively estimate that the most we can do in Shanghai is to open 20 more stores. No more. If we do more, we will not be able to find places, and there is a possibility of losses. Even for these twenty stores, we have to speed up. If we do it slowly, we will be gone. "The marketing director said.
"Well, I just looked at the data. We have already opened ten stores in better locations. The remaining areas can only be regarded as second-class stores. Investment The profit and profit are not too high. In other words, our company’s development plan in Shanghai is almost like this, right? "Fang Zhiqiang asked.
"Well, it's almost the same. As far as the market is concerned, it's almost like this. "The marketing director said.
"You all share this opinion? "
"I think what we have to do is to speed up, open these twenty stores, and occupy the market first. After occupying the market, we will slowly digest it. This is the most important thing. "Liu Yan said.
"Well, the Chinese New Year is just one month away. It is definitely not a good time to have any more actions before the New Year. I also want to let everyone relax for a while. After the New Year, we will open four to five new stores every month, and strive to open the remaining twenty-odd stores within half a year. Because it is a second-category store, the investment in each store is not large. Nie Qian, please put it all together, make a plan, and send it to various departments so that they can prepare for the development in the future. Especially for Liu Yan, you have to control the funds. This is the most important. We can slow down other expenses. This fund must be guaranteed. "
" "It's not a big problem. Judging from our company's current income, expenditure and capital reserves, there is no problem." "Liu Yan nodded.
"Mr. Fang, I would like to make a suggestion. Is it feasible? "Nie Qian thought for a while and said.
“You said it.” Fang Zhiqiang nodded.
"I think that now is a fast and Internet society. Don't you know how much you buy online? Just me and the little girls in our company receive a lot every day. Express delivery, basically all food and drinks are purchased online. The most obvious thing is that we order food every day, basically online. We have several well-known takeout platforms, and we all order food there. , today’s young people eat and order food there, and not only order food, but also other items, such as drinks, etc., and even fruits. The only thing that is not available is vegetables and ingredients. I think, now In this era of speed and Internet, our company should consider opening up the Internet takeout market. In Shanghai, there are not only locals, but also a large number of immigrants. These immigrants are basically young people, mostly white-collar workers. These people are used to enjoying a fast Internet life, and I think they have this demand. I personally think that this market should be quite big, and we are the only one in this field and have our advantages." Nie Qian said directly.