It was already after seven o'clock in the evening when we finished all this, and it was completely dark.

Fang Zhiqiang then drove to the store.

There are no customers in the store. One student is wiping the counter and another is mopping the floor. The store is already clean. Fang Zhiqiang suddenly admired his decision to recruit students. These children from the mountains especially cherished their hard-won work and were very diligent. They kept the store clean without Fang Zhiqiang's need to say anything.

“Have you two eaten?” Fang Zhiqiang asked as he walked into the store.

"Not yet, we...we will eat when we go back to school later." said the girl mopping the floor.

Fang Zhiqiang was stunned for a moment, and after thinking about it, he guessed that these children were reluctant to eat out. After all, eating out was not cheap, and a box lunch would cost more than ten yuan. . Then he said: "Just wait a moment, I'll get you some food."

"Boss, no, no need to be so polite, we can just go back to school to eat."

/> "I haven't eaten either, let's eat together." Fang Zhiqiang said and walked out. Soon after, he picked up a few dishes and rice, and still walked to the warehouse inside to eat. The warehouse is a former hotel kitchen, and the space is quite large.

Fang Zhiqiang accompanied a few girls to eat there, and then told these students some of his thoughts about the store. They were quite happy chatting while eating. .

That night, when Fang Zhiqiang took inventory, he found that the store’s turnover was more than 5,100 yuan. Although it was not much more than yesterday, it was still a bit more.

The turnover of the store also increased steadily in the next two days. Two days later, the turnover of Fang Zhiqiang's store was close to 6,000 yuan.

On the fourth day, Fang Zhiqiang called a large group of students again early in the morning, and there were very many of them, seven or eight. Fang Zhiqiang gave each of them a large pile of newly arrived leaflets. Let them send it, but only in the morning, for two consecutive days.

Fang Zhiqiang himself also erected a large sign at the entrance of the store after opening the store. The content written on it is roughly that no matter how much you buy when you enter the store, you will receive free gifts during the event. A reusable bag. In addition, you can recharge 100 yuan to apply for our VIP card and enjoy a 10% discount on all vegetable prices. In addition, you can recharge a folding shopping trolley.

The contents mentioned in the leaflets printed by Fang Zhiqiang are just beautiful pictures and so on.

If these are given to young people, they may not care too much about this, but it is different if they are given to the elderly and housewives. They deal with daily necessities and worry about it every day. about these little things, and ChinaEveryone has a psychology, that is, they like to take advantage of small things. Maybe I usually buy vegetables at the vegetable market. When I saw this flyer and a shopping bag, I thought that anyway, buying vegetables at the vegetable market is also buying food, and going to this store to buy food is also the same. If you buy it, you can get an extra shopping bag, how nice.

Fang Zhiqiang wanted to target their mentality, so he planned such a promotion event. He didn't know how effective it was, but in the morning, there were more and more people, and many of them took the initiative to ask for shopping bags after paying. Fang Zhiqiang knew that it was effective.

Moreover, on that day, Fang Zhiqiang also asked two female students to persuade others to apply for cards and VIP cards when doing price calculations and cashiering. Regardless, there are really not many people who are willing to recharge 100 yuan to apply for a card.

"Auntie, are you here?" When Fang Zhiqiang was wondering why no one was willing to apply for this card, he met a very familiar aunt who was the first to enter his store. Fang Zhiqiang is already very familiar with the shopping aunt.

"Auntie, why don't you apply for a membership card in our store and top it up with a hundred yuan, and then you can get a 10% discount when you come to sell vegetables here in the future, and we will also give you a small recommendation. Car, do you see it? Just that one, that one is worth thirty-five yuan." Fang Zhiqiang said as he followed the aunt who entered the store to buy groceries.

"Little Fang, it's not that I won't apply for a card at your place, but I have to give you a piece of advice. It's very inconvenient to come to your place to buy groceries." Auntie said.

"Inconvenient? It's impossible. I'm on the street, so it should be quite convenient, right?" Fang Zhiqiang was a little confused.

"Let me tell you this, I have to buy vegetables every day, buy meat, and buy condiments. To be honest, yours is pretty good, clean, fair prices, and good service. It's good, and it's very honest, but it's inconvenient. I come to you every day to buy vegetables. I still have to go to the vegetable market to buy meat, condiments, tofu and other things. This is why I like you very much. There are also Time, so I am willing to come to you to buy these things. If it were anyone else, these things could be bought at one time at the vegetable market. Who would come to you to buy these things? It would be better to turn around, right? Today’s people They all find it troublesome, but we seniors have more time and are fine, so we are willing to come to your place and hang out more." The aunt said.

The aunt’s words completely stunned Fang Zhiqiang. Like an enlightenment, Fang Zhiqiang finally realized that his store had the biggest problem, which he had never thought of before.

Fang Zhiqiang finally found the reason why his store has been open for so many days, but the sales have always been like this. Although he is not losing money and is making money, but if it is like this, I only earn a few thousand yuan in a month, so I might as well set up a stall in the vegetable market. This can also explain why Fang Zhiqiang saw many people buying vegetables in his store the day before, but the next dayI once again saw people going to the vegetable market to buy vegetables. Logically speaking, their prices are the same as those in the vegetable market, but the environment and service here are far better than those in the vegetable market. It is impossible that they will not be able to retain people.

Now Fang Zhiqiang finally found the reason. The reason is that his store is too monotonous. The vegetable market is a one-stop shop where you can buy everything you want, but his store is really too monotonous. There are only vegetables and fruits, and even the most important meat and aquatic products are completely missing. This has lost the core competitiveness. Fang Zhiqiang didn't expect this at first. This was probably the biggest mistake he ever made. He now finally understands why there are so few fresh food supermarkets outside. This is the reason. Without this core competitiveness, there is no way to make much money.

After Fang Zhiqiang heard this, his whole person suddenly became unhappy. He was originally full of confidence and suddenly became disappointed, even a little desperate, because he realized that his store It may end in failure, because it is difficult to start a business. No matter what Fang Zhiqiang thinks of, without this competitiveness, he will never be able to compete with wet markets and supermarkets. At most, his scale will maintain the status quo, and even the flow of people will decrease in the future. There are fewer and fewer of them. After everyone gets used to the novelty of this store, they may not come back again.