"It is precisely because this product is dispensable to them that you can use this method to deal with it at the lowest cost. Of course, their eyes will not be on this product of yours. If you are If you can't gain the upper hand in product research and development, you can only use this kind of guerrilla warfare to deal with them. Of course, you will lose a lot of market resources in this way, but there is nothing you can do about it. When I was running Yamei... ”

“I’m off topic, I won’t mention the past things. In short, remember my words, it’s not scary that they are targeting us. The scary thing is that we must stand up first. If even we ourselves If we admit defeat, we will be completely silenced without any effort, and what we have to do is to struggle to survive, find opportunities, and try to replace us when we are strong enough."

Li Yonggui finished listening. Fang Zhiqiang said it again without hesitation.

After hearing this, Fang Zhiqiang and Wang Xia looked at each other, and they saw different things in each other's eyes.

For Fang Zhiqiang, Li Yonggui’s words undoubtedly slapped him hard in the face.

Now that Fang Zhiqiang thought of his childish thoughts before, he really wanted to slap himself.

It takes a long time for every entrepreneur to start, establish a solid foundation, and then occupy the market. If any step goes wrong during this period, the results may be very different.

Li Yonggui must have encountered many difficulties in the past. When the company faced a crisis, how did he survive it?

What Li Yonggui said just now has been explained very clearly.

Any enterprise grows from a smile to a strong one. Only the entrepreneur who perseveres to the end can see what the enterprise will look like when it becomes stronger. And as the enterprise becomes stronger, the entrepreneurs themselves also grow little by little. become more powerful.

And Fang Zhiqiang’s behavior last night undoubtedly cut off his own growth path. Maybe selling Mingda out will indeed solve the current urgent need, but in the long run, this is still a temporary solution. Not treating the root cause.

Li Yonggui’s words also made Wang Xia wake up immediately.

At first, Wang Xia was defeated by her own legs. Now that Wang Xia thinks back, what would she have done if Fang Zhiqiang had not been there at that time?

Wang Xia was relieved to hand over Mingda to Fang Zhiqiang, but without Fang Zhiqiang, wouldn’t she be able to persevere?

At this moment, Li Xiaoxiao and Xiao’s mother walked out of the bedroom. Seeing the serious atmosphere among the three of them, neither of them spoke, but quietly put the table on the table.After clearing away the dishes, he left silently.

Fang Zhiqiang was silent for a long time. What Li Yonggui just said made him think for a long time.

At this moment, Fang Zhiqiang looked up at Li Yonggui again and said, "Dad, when you started your business, did you ever experience a time when you were more than willing but not able to do enough?"

" Haha, of course, this is a stage that every entrepreneur must go through. It is also this stage that destroys 70% of enterprises. The road to entrepreneurship is like a bloody road, with corpses and bones at every stage. Tired and tired, less than one percent actually make it to the end.”

“In fact, many companies have the potential to develop, but due to various reasons, companies may die on the road to growth. There are too many examples, and what you just said is one of them. When entrepreneurs feel that they are not capable of controlling the company, many people will choose to give up. This stage is not the most difficult during the entire entrepreneurial period. However, it is the most difficult to persevere.”

“If a company encounters a competitive crisis, it can arouse the passion in the hearts of entrepreneurs. Instead, they will work harder to improve themselves, and it will be easier for them to be reborn. , but once entrepreneurs themselves are not confident, they will become more and more negative. The consequence of negativity is that the company will stagnate or even go backwards. This forms a vicious circle. Therefore, entrepreneurs can easily be defeated at this stage. I was defeated by my own negativity."

Li Yonggui said with sincerity.

In fact, these words were not what he wanted to say originally, and he also hoped that Fang Zhiqiang could spend more time with Li Xiaoxiao. Li Yonggui really no longer valued his career that much.

But since he agreed to Wang Xia, Li Yonggui naturally couldn't be perfunctory. Even if he knew that after saying these words, he taught Fang Zhiqiang more business knowledge. Perhaps Fang Zhiqiang would be better in the future. He will go farther and farther on this road, farther and farther away from what he expected, but he still said it.

There are specialties in the art industry. Li Yonggui has been in the business circle for so many years, and the knowledge he has accumulated is obviously not comparable to that of Fang Zhiqiang, who is only 30 years old. What Li Yonggui said today means a lot to Fang Zhiqiang. It is undoubtedly an enlightenment and enlightenment!

Although Wang Xia asked for advice on substantive issues, Li Yonggui's answer had a greater impact than just solving their problems.

Wang Xia also firmly believed that after Fang Zhiqiang heard these words, he naturally knew what to do next.

“Then how to effectively eliminate this negative emotion?” Fang Zhiqiang frowned and thought for a long time, then asked Li Yonggui again.

“It’s actually very simple to say, but it’s even more difficult to actually do it.” LiYonggui suddenly sighed, not knowing whether it was because he remembered his past or for some reason.

"In the final analysis, there are four words: never forget the original intention." Li Yonggui looked at Fang Zhiqiang, "The original intention of any entrepreneur is to achieve success and fame. There is no doubt about this. Of course, excluding those who are born For children from wealthy families, starting a business may indeed be just for fun.”

“When these negative emotions appear, entrepreneurs often lose themselves, can’t help but doubt themselves, and even doubt their own judgment. , ability, in fact, if you can calm down and think about your original intention at this time, it will be easy to get out of the negative circle." Li Yonggui sighed again: "But these four simple words have stumped so many heroes!"

“Then how did you overcome this period?” Fang Zhiqiang continued to ask.

"Me? Haha, let’s talk about Xiaoxiao’s mother. In the early days of starting my business, I was very successful. Xiaoxiao was born at the peak of my career. Xiaoxiao’s mother originally had a She had a stable education job, so I asked her to quit her job because she had to take care of her children, and I was confident that I could support her and Xiaoxiao."

"Of course, it was not a problem at that time, but When Xiaoxiao was less than one year old, the entire market was undergoing a major reshuffle. During that period, our industry also experienced the darkest time. For three consecutive years, Yamei continued to lose money. Until the third year, I couldn't hold on anymore. , even the house at home was used as a mortgage.”

“I wanted to transfer Yamei out several times, but Xiaoxiao’s mother encouraged me. Xiaoxiao was three and a half years old at that time and had just learned how to Walking, Xiaoxiao’s mother resolutely entered Yamei, starting from the most basic front desk lady. In fact, I know that she did it for me to cheer me up."

"Maybe it was for her. Follow Xiaoxiao, I persisted. When the market stabilized again, the remaining companies in our industry were less than one-fifth of the original number, and we, Yamei, were one of them. It turned out that the biggest competitor was also there There was silence in that disaster. Since then, Yamei has risen. At the same time, I have also realized a truth: the moment when you grit your teeth and persevere is the future of reaching the top."

After speaking, Li Yonggui looked at Fang Zhiqiang and Fang Zhiqiang again. When Wang Xia came, she suddenly realized that at this moment, both Fang Zhiqiang and Wang Xia were staring blankly, motionless.

"You..." Li Yonggui also came out of his own emotion, looked at the two young people, and couldn't help but waved his hands.

“Dad, you are amazing!” Fang Zhiqiang finally came to his senses and couldn’t help but give Li Yonggui a thumbs up.

Wang Xia on the other side couldn't help but said with admiration: "If I had known you at that time, I would have benefited a lot."

"But I wantLet me tell you, these honors that you seem to be able to be proud of for a lifetime have become shackles for me that can never be removed. It has indeed changed my living standards and social status, but at the same time It also caused me to lose too many things that I cannot recover. "

"Actually, Xiaoxia, I didn't want to agree to what you said on the phone yesterday, because I didn't want to see you become another me, and I didn't want you to experience a life like mine. "

Li Yonggui looked at Wang Xia and said seriously.

"Uncle, I think your life is quite complete. Now you even have grandchildren, enjoying your family life. What a joy! "

Wang Xia said with a smile.

Li Yonggui smiled again when he heard this, then looked at Fang Zhiqiang and sighed: "Telling you this now, maybe You don’t understand. When you reach my age, you will understand naturally. There are some things that you can only know the bitterness and sweetness of them when you experience them. ”