Nie Qian raised her hand without saying a word, and then said: "I support Mr. Fang."

Chen Qinghe's brows still did not loosen, and his tone was a little heavy: "I understand what Mr. Fang meant. , I will also support Mr. Fang in making this decision. But as Mr. Fang said, if we go into the water now, we are likely to drown. So how can we avoid these risks?"

Chen Qinghe picked up the thick piles of reports in front of him: "Basically, I have studied them all, but really no matter which plan it is, given our current scale, there is an upfront investment. If it is too high, funds and personnel will be severely dispersed, which will bring inconvenience to the management structure. In addition, the sales volume in the later period will be unpredictable, which is what Vice President Liu just said, which will bring us huge risks. "

"Perhaps, we can try the water first." Nie Qian looked at Fang Zhiqiang with some hesitation, and then at Chen Qinghe: "This marketing department is professional and specializes in I don’t know much about it after doing research, so I’ll just share my thoughts, which may be too immature. I think we have physical stores as a basis. In fact, we can use online as a supplement in the early stage, and it doesn’t need to be so big at the beginning. For action, you can open an online store first. There is no need for warehousing or anything else. Just choose a store to test the water, because we can't expect much sales at the beginning. Just send a few more people to the store to be responsible for the line. Online maintenance and sales, offline packaging and delivery. Combined with what Mr. Fang said before, you can negotiate with the logistics company for the lowest price, and then send daily orders uniformly. In this case, as an exploration period, etc. We have truly figured out the online store model that is most suitable for us, and then carry out the transformation. Of course, I don’t know much about business, and this idea may not be mature.”

Chen Qinghe has been working hard Listening to her carefully, sometimes nodding and sometimes frowning, he really likes Nie Qian, but when it comes to serious matters, he won't talk about it. So he questioned: "But in this case, what are our online features? Moreover, it is difficult to have an advantage in terms of price, and the competition with other companies will be very disadvantageous."

Nie Qian was speechless for a moment, After all, she really didn’t know much about this area, and her face immediately turned red: “I’m sorry, my idea is indeed immature, and many points are not that perfect. I really didn’t think of this problem.”

However, Fang Zhiqiang laughed: "Everyone understands what Nie Qian means, right? Let me tell you, my idea is actually similar to Nie Qian's. I carefully compared several online fresh food products at the current stage. Model, we found that we don’t have enough capital to copy any of them, and when we gather enough strength, the market will be divided up. So I am thinking about combining the external expansion mentioned by Vice President Chen before and creating an online and offline model. Combination.”

“Because I looked at it, even the largest line nowShopping malls and supermarkets only highlight a few categories with competitive advantages, especially those of the current season, and others are supplementary, so we do not need too many purchasing bases. Even at this stage, we do not need to consider purchasing bases for the time being. , because what we have to do now is just to occupy the market. So you can choose a store close to logistics and operate as Nie Qian said. "

"This is the pilot stage. If this model continues and the online store is profitable, then my next idea is to expand externally. In nearby cities, each city opens one or two branches according to its scale. The branches actually serve as online warehousing and complement each other. Then the cold chain vehicle can be configured as a delivery terminal. Fang Zhiqiang summarized the advantages and disadvantages of the current centralized online fresh food model and sent it to each of them. "This model is like an ant eating an elephant. It just adds an additional online customer source." , the rest has not changed much from what we have done before, and it is relatively easy to operate. To put it bluntly, it is intra-city delivery, which is similar to the current takeout model, except that we have our own logistics. Basically, we will directly copy our current model after selecting sites in other cities. Only the management of personnel is relatively loose from the perspective of the bureau. We can also use this buffer period to further discuss adjustments. "

Fang Zhiqiang put forward his own plan and gave it to each of them.

"In addition, the investment is relatively small, basically adding more facilities in each city. It's just one store, and we can also focus on the city selection and do it in batches. In this case, the financial pressure will not be great. But the market spread will be relatively wide, and it will be relatively easy to open up the situation. "

Previously, they planned to expand to other cities after establishing a foothold in Shanghai, but in that case, each city would have to be laid out according to Shanghai's model, and the risks would increase a lot. The management is even more difficult, and it will take a long time to implement it. But now Fang Zhiqiang has decided to abandon the traditional expansion and switch to this flexible and simple model. In major cities, only one or two stores will be opened in each city in the early stage. By combining online and offline stores, the expansion speed is dozens of times faster, and the online store also ensures that even if there is only one offline store, sales can cover the whole city. This is also the reason for the research on online and offline stores in recent days. The inspiration brought by merchants to Fang Zhiqiang.

“I understand, it is to add physical stores in other cities, and then online orders can be sent to the same city by offline stores according to the city selection. "Liu Yan looked at the plan in her hand carefully, thought about it, and nodded after a while: "In this case, the risks we discussed before can basically be avoided. ”

“If this is the case, it will be more convenient than a one-time transformation to e-commerce, with less risk and less investment, but the customer base and profit margin will be expanded. And it is also possibleLaying the foundation for our expansion. This model is feasible. "Chen Qinghe finally supported it.

"Is it unanimously approved now? "Fang Zhiqiang asked them with a smile. His expression looked relaxed, but in fact, this seemingly simple plan was the result of his hard work, comparing and eliminating many models one by one, and finally summed it up. It took him A lot of hard work, otherwise I wouldn’t have the confidence to show it to them.

This time, the three people finally unanimously approved.

“Okay, let’s discuss it next. Two important issues are the development of online stores and the first batch of physical stores to expand externally. ”

Several people began to discuss the matter again. Suggestions were constantly put forward, and then they were rejected or supplemented, and they were improved bit by bit. Finally, the first batch of new stores were determined to be developed in five cities near Shanghai. , and then the online store is also handed over to the marketing department, and the comprehensive department cooperates with the marketing department this time to complete the establishment of the online store.