"What we need is an activity that is creative and can actually bring traffic and popularity to the entire mall. This is the main focus of our activity. It must be creative, refreshing, and able to An activity that brings a lot of customer flow."

After the Sammy incident broke out, business declined sharply and customer flow decreased day by day. The top priority is to restore popularity and passenger flow, so Fang Zhiqiang does not specifically force sales and profits. In his opinion, if there can be a successful event and let everyone re-recognize Sammy's image and status, the long-term benefits that can be brought are far beyond what one or two days' turnover can match.

“The difficulty of this event is not too high, because Huayi’s traffic is also seriously declining, even worse than the previous situation of Sammy. How can we take advantage of this opportunity to go there? Stimulating customers' desire to consume and guiding them to become fans of Sammi depends on your performance." Fang Zhiqiang said this in order to encourage them and ease the pressure ahead.

"Okay, let's start now. Speak freely. As long as you can come up with any outrageous ideas, we will all be rewarded according to the old rules. The assistant is responsible for recording." Fang Zhiqiang patted the planning director. shoulder, and said to him and everyone: "I have handed over the task requirements and methods to you. Now I have other things to go over first. You can discuss it as before, and then sort out all the ideas. We will discuss the specific plan at that time."

The Planning Minister suddenly became anxious: "Fang Zhu, you can't leave here...For this event, Mr. Wang originally said that this time, I leave it to you to take command, I can't overstep my authority."

"What do you mean by overstepping your authority?" Fang Zhiqiang said with a smile, "You are overthinking, I am a special administrative assistant, and I have done planning before. , so Mr. Wang asked me to come over and make some pointers. You are still responsible for the specific matters. Don’t forget your identity. You are the planning director. This is your responsibility. I just provided a feasible method. , you can try to interact with them in this way, let everyone's ideas collide together, the three stooges are better than Zhuge Liang, everyone starts brainstorming together, the effect will definitely be better than one person being responsible. I tried it before However, the results are quite good. You can try it in the future."

The Planning Minister was very grateful. Originally, he didn't know Fang Zhiqiang's details, and he was still worried that his position would be threatened in the face of a powerful enemy, and Fang Zhiqiang His strong attitude also made him feel relieved. Besides, if he succeeds, he must have a share of the credit. Seeing that the others were already discussing with smiles, he also put down his arrogance and sat aside to listen to everyone's discussion.

After Fang Zhiqiang came out of the planning department, he still didn’t have much confidence in his heart. Time was very tight. In addition to the brainstorming of the people in the planning department, he himself was even more eager to do something for Wang Xia.What?

After much thought, Fang Zhiqiang walked into the mall. He was already very alienated and unfamiliar with Sammi. Although his participation in the past few days allowed him to regain a lot of data, in the end It would be more straightforward and profound to experience it yourself.

There were not many people in the shopping mall. Compared with the past, it can be said to be too depressed. On the one hand, it is because it is only an ordinary working day, so not many people will visit the mall at this time. The other reason is because of the previous crisis of Sammi, and its image in the minds of customers has not yet recovered.

Presumably the situation for Huayi at this moment will be even worse. However, Fang Zhiqiang was not happy because of this. On the contrary, he was very anxious. Huayi's crisis did not bring much change to Sammi, and it did not attract passenger flow back to Sammi's arms. After all, today's shopping and consumption channels are too diversified. Online shopping, overseas shopping, and overseas travel shopping are all impacting traditional stores and shopping malls, especially high-end shopping malls such as Sammy and Huayi. This time He Huaqing's The war started by Guiding and Huayi can be said to be a lose-lose situation at present. If there can't be a good activity to attract customers back, then this is just the beginning. Many people will really turn to other shopping channels. Fang Zhiqiang has no doubt about this.

Full of anxiety and thoughts, Fang Zhiqiang unknowingly walked to the cosmetics floor. Far away, he saw Aini's counter.

Fang Zhiqiang’s impression of Aini is very unusual, because Wang Xia used him to join forces to defraud Aini’s brand owner, and then won the counter brand, and according to Wang Xia, this brand Very unusual. Therefore, Fang Zhiqiang pays special attention to Aini.

Fang Zhiqiang didn’t have the slightest understanding of cosmetics. He never used these things himself. He always felt that it was too sissy for the old men to treat him like this, so he and Wang Xia were choosing a new brand. He also said the same thing.

But at this moment, there are still many customers in front of Aini's counter, which is much busier than other counters and floors. Fang Zhiqiang has read a report that says that the worse the economy is, the more money women spend on lipstick. It can be seen that the love of beauty is a woman's nature that will never be erased. It also proves that cosmetics have an important impact on the economy. It will play a very powerful driving role.

When thinking of this, Fang Zhiqiang’s eyes lit up, and he felt that it was necessary to make some efforts in this area.

"Wang Xia, can you find me a report about Sammi's cosmetics sales proportion, customer number proportion, as well as the comparison of sales and customers during the event, as well as customer information. It's best if Huayi's information has been leaked. If so, prepare Huayi's information. I'll use it later." Fang Zhiqiang immediately called Wang Xia.

"Hey, you're not afraid of becoming a sissy anymore? Why do you want to study cosmetics?" Wang Xia asked strangely, but she quickly ordered her assistant to prepare these materials, because she knew that Fang Zhi Qiang will not cause trouble for no reason. If he wants these information, he must have his own intentions, and maybe he has a very good idea.

"What a sissy, please respect this great cause that allows mankind to continue to progress in the pursuit of beauty." Fang Zhiqiang said angrily while looking at the slogan of a certain counter. "I'm planning a good event quickly."

Wang Xia thought of how hard he was thinking now, even determined to study cosmetics that he usually stayed away from, and her heart suddenly softened, and she spoke His voice also softened: "I know, thank you. Are you discussing with them in the planning department? Are you going to make a fuss about the cosmetics counter?"

"No, I am doing an on-site inspection." Fang Zhiqiang said seriously Said: "I have made arrangements with the planning department, and now I am observing in the store."