Fang Zhiqiang read it carefully, including the event location, personnel arrangements, program planning and interactive activities with prizes, as well as who needs to be invited and how to arrange it later. They are all very detailed. We chose it next to the largest store and close to a very large square with a lot of traffic, making it a good place to hold events.

Then, a familiar yet slightly unfamiliar name suddenly appeared in front of Fang Zhiqiang’s eyes: Huang Qingqing. Familiar because with the perfect performance in "He is a Singer", this name is now a household name and no one does not know it; strange because what Fang Zhiqiang always remembers is Huang Wanting.

After reacting, Fang Zhiqiang was surprised and looked carefully. Yes, in Nie Qian's event planning, Huang Qingqing was invited to sing. There are also supporting plans, combining the promotion of Weibo and WeChat official accounts to promote Huang Qingqing’s presence, and activities such as retweeting can win Huang Qingqing’s signature. Fang Zhiqiang took a closer look and found that several activities were also very creative. If they could be implemented smoothly, they would indeed cause a big sensation.

But why was Huang Qingqing the artist invited?

"Well, I'm afraid it's not appropriate to invite her. First of all, she is very young and is pursuing a music career, and most of our customers are housewives and middle-aged and elderly people, so inviting her to come I'm afraid the effect will be compromised and it won't have a very good publicity effect; secondly, after she became famous in the talent show, her net worth has already increased. I'm afraid that according to our budget expenditure, this expense will seriously exceed the standard; Furthermore, , with her current identity and image status, I don’t think her agency will agree to do these activities. A fresh food supermarket like ours is down-to-earth at best, but to put it bluntly, it is not high-end enough and does not suit her. His usual activities." After Fang Zhiqiang was surprised, he still refuted Nie Qian's opinions rationally and objectively.

Fang Zhiqiang knew in his heart that if he went to Huang Wanting and asked her to do this, Huang Wanting would definitely not refuse and would even ask to help him appear for free. Just singing a song is nothing to her, but to Fang Zhiqiang, it is completely different. What does the image of Huang Qingqing represent now and what kind of sensation will it cause. The opening ceremony of his fresh food supermarket was actually able to invite big names like Huang Qingqing, which would definitely crush many rivals in the same industry.

However, Fang Zhiqiang just didn’t want to do this. In his heart, although the years of sharing joys and sorrows had ended long ago, what remained was an eternal friendship. Even though the difference in status between the two people is getting farther and farther now, and they are about to fade out of each other's world, he will never forget that at that time, the two of them went to have barbecue at four or five o'clock. When they had no money, they went to the underground passage to sing and sing together. When setting up a stall in the vegetable market, Huang Wanting took the initiative to help him every day. He didn't want the friendship between the two to be related to interests, and he didn't want to make it seem like he was taking advantage of Huang Wanting. If he wants thisWhat to do, I would have told Huang Wanting a long time ago.

Nie Qian looked at him in confusion: "Mr. Fang, this is just a commercial performance, not a spokesperson. For a commercial performance, all we have to consider is the sensation at the time; as far as I understand , through the program "He is a Singer", Huang Qingqing has a wide range of supporters, basically all ages. Because her music and experience are particularly rich in levels, they can resonate with many people, so it is not There is the problem of poor publicity effect you mentioned; and in this case, we can also increase some young customer groups. After all, our fruits now have many high-quality varieties, which are very popular among young people. Besides, their idol consciousness is also It is very powerful. If we can invite Huang Qingqing, it will definitely bring us a large number of loyal customers; and I have inquired that the cost of such a commercial performance will not be too high, it is just to sing a song, plus Some signatures can be prepared in advance, and we can still afford it; I have contacted someone from their brokerage company before, and the other person introduced me to some information, so I also have some understanding. After the new store is opened, our scale will no longer be the same. It is not the small company it used to be, so inviting her to participate in commercial performances will not lower her status." In order to convince Fang Zhiqiang, Nie Qian also listed some examples of what types of commercial performances celebrities participated in.

“Furthermore, the previous packaging positioning given by the economic company was indeed high-end, but we found that this would create a sense of distance among fans, so we are now making adjustments. Commercial performances like ours are precisely It's a good opportunity to get in close contact with fans. I also have some other potential artists here, but overall, I still don't feel that she is the most suitable. And now there happens to be a channel. I can introduce the person through their agency and talk in detail. Just for a moment." Nie Qian persisted, but she also had a terrible temper. If she was determined to do something, she would definitely complete it. Fang Zhiqiang was also scared. He was no match for Nie Qian in debates before. What's more, this time Nie Qian had made up her mind and made a comprehensive plan, which was indeed impeccable, so Fang Zhiqiang couldn't resist it. In the end, he had no choice but to say: "Well, please leave this event planning document and let me think about it."

Watching Nie Qian turn around and go out, he knew Nie Qian and was afraid that with Nie Qian's Stubbornly, he went back and contacted the person from the agency first, and then reported to him after we had a clear discussion. So he added: "Don't talk to that agent about cooperating with Huang Wanting. I also know her." If you are a friend, I will talk to her personally, which seems a bit sincere."

Nie Qian looked at him with some confusion: "Huang Wanting?" She didn't know that Huang Qingqing had ever been There was such a name. Fang Zhiqiang realized that he had made a mistake and hurriedly covered it up and said: "I made a mistake. I suddenly thought of him as another friend of mine. Let's do this for now. You are busy first, and I will think about it again."

After Nie Qian left, Fang ZhiqiangHis eyes fell on the event planning book, and the three words Huang Qingqing kept beating in his eyes. He was caught in a deep conflict: Should he do this or not? Do he really want Huang Wanting to come and help him with this opening ceremony?

He knew that Nie Qian’s plan and everything she said were reasonable. The holding of opening celebrations can indeed have a certain impact and influence on consumers' minds; and inviting artists to perform will naturally have better effects; they must be invited anyway, and it is better to invite Huang Wanting than to invite others.

If there was no relationship between the two people, but from the perspective of this commercial performance, Fang Zhiqiang himself might have thought of inviting Huang Wanting. She is indeed a very suitable candidate, and this will be A collaboration that benefits both parties.