"Do you want to rely on these children to attract their parents to come to our mall?" Wang Xia asked.
“That’s pretty much it. Our activities are divided into two groups, namely the kindergarten group and the primary school group. Each group is divided into two competitions, namely the individual performance competition and the group performance competition. We will arrive this afternoon What will be held in the evening is the group performance of the kindergarten, that is, each kindergarten can present up to three programs to participate in the competition, all of which are team competitions. Tomorrow morning to noon will be the group performance of the primary school group, and tomorrow afternoon to evening will be the individual performance of the kindergarten. The day after tomorrow is the individual performance competition of the primary school group from morning to noon, and the afternoon of the day after tomorrow is the awards ceremony. We will judge the top, second, and third place in each competition of each group, and the teachers of the first, second, and third place in the team competition will receive 20,000, 10,000, and 20,000 respectively. With a bonus of 5,000 yuan, each child will receive a cash coupon for our Sammy International brand children's clothing store. The amounts for the first, second, and third places are different. The first, second, and third place finishers in the individual competition will each receive a cash coupon of 3,000 yuan. As well as rewards of 5,000 yuan in shopping mall cash vouchers, 1,000 yuan in cash and 3,000 yuan in shopping mall cash vouchers, 500 yuan in cash and 1,000 yuan in shopping mall cash vouchers. For these children and parents, What they want is their children's performance opportunities and the honor they get. As for the bonuses, they don't care. After all, the parents of children studying in aristocratic schools are also rich. Giving them coupons is actually letting them stay with us. Consumers, as long as our quality is good enough, we can naturally make them become long-term regular customers.”
“And we have also specially studied the voting method, which is divided into two types: judges and audience voting. The judges are us The professional judges invited are actually professional dance teachers from major dance schools. Inviting them to be judges is professional and cheap. Audience voting means that all customers who hold receipts for consumption in our mall can vote. Every customer can vote. A consumption ticket can be used to cast one vote, which means that you must spend money in our mall to be eligible to vote. Think about it, if your child is performing on stage or live on TV, will you bring it with you? Will the whole family come to participate? When you see parents of other children going crazy shopping here and getting receipts to pay for their votes, will you also gather the whole family to go to the mall to buy things and then come to vote? You know, they are all rich people, no If you are short of money, you just want your children to get honors. As for parents, whether they have money or not, their desire for their children is the same. The main reason for doing this is to cultivate the habit of spending money in our shopping malls among such a group of rich people. , to develop them into long-term regular customers of our mall, and at the same time to increase the sales volume and popularity of our mall during the event." Fang Zhiqiang slowly introduced.
Wang Xia looked at Fang Zhiqiang and was almost dumbfounded. She really didn't know how Fang Zhiqiang came up with such an idea in his mind. He has nothing to do with the so-called planning, and he doesn't play his cards according to the rules. How can he do such a planning project.
"This is the job of No. 1 to No. 3Starting from the 4th to the 5th, we will hold lectures, which are here. The lectures are divided into two aspects: the high school entrance examination and the college entrance examination. The fourth is a lecture on the high school entrance examination. We will invite some teachers from the most famous junior high schools in Shanghai. Expert teachers with excellent grades will give lectures, and students will also invite some former high school entrance examination top scorers to come and introduce learning methods. The same goes for the college entrance examination lecture on the 5th. We invite the most amazing teachers from the most famous high schools in Shanghai to give lectures, and also invite Shanghai’s past college entrance examination top scorers to give lectures. We have sent invitations to teachers in many junior high schools and high schools in Shanghai and asked them to send them to their students. I think there will definitely be many parents who will bring their students to listen. Nowadays, parents are very concerned about their children’s learning, especially about this. Those who take the high school entrance examination and the college entrance examination take it very seriously. This is the situation of the entire event. The event will end on the 5th and last for a total of five days. It cannot grow any longer, otherwise it will be bad. "Fang Zhiqiang told Wang Xia all his event planning bit by bit.
Wang Xia stared at Fang Zhiqiang in stunned silence, and then asked Fang Zhiqiang after a long time: "What are you doing? Did you come up with this plan? What is this all about? "
"What's wrong? Is there anything wrong? "Fang Zhiqiang said with some embarrassment.
"You are not an event planner, you are an on-site director. Tell me how you come up with these ideas that have nothing to do with our mall itself? "Wang Xia grabbed Fang Zhiqiang and asked.
"I...I just thought of it randomly. These are all ideas that we in the planning department came up with together, and then we analyzed and analyzed them ourselves. I sat down if I thought it was feasible. In fact, our purpose is mainly to attract people, because traditional promotional activities, artistic performances, etc. both cost a lot of budget and are difficult to attract people, so we are thinking about what people like most now. After we analyzed what we value most, we found that the most popular one is the Internet. The Internet is now ubiquitous, and the intensity and area of publicity are very strong. In addition, the most important thing for people is their children's education, so they want to make a fuss about these two aspects, and the event planning is based on this. As for other aspects, we didn’t think too much about it. We mainly changed the perspective and put ourselves in the customer’s shoes to think backwards. ”
Wang Xia listened carefully to Fang Zhiqiang’s words from beginning to end. She did not interrupt a word during the whole process and listened quietly. If Fang Zhiqiang said this in front of her at ordinary times, She had already cursed a lot.
Wang Xia finally nodded and said, "How much budget did you spend this time? "
"Online promotion actually gave the Internet company 20,000 yuan. As mentioned earlier, they were also experimenting on their own, so the charges were very low. In addition, the fees for literary competitions and lectures here are a bit higher. Everything added up toIt cost more than 400,000 yuan together, and the total budget was about 500,000 yuan. Of course, the cost of bargaining for online promotion is included in the company's promotional expenses and has nothing to do with the planning funds of our planning department. Therefore, the entire activity probably cost about 500,000 yuan. "Fang Zhiqiang said after calculating carefully.
" Five hundred thousand, this is the National Day large-scale promotion with the smallest budget that our Sammi International has had in the past five or six years. How are you preparing for the entire event? Don't make any mistakes. ”
“Don’t worry, it’s not just me, all the employees in our planning department are working overtime, and they are all here. Everyone is responsible for their own part, and the division of labor is very detailed. , everyone knows what they should do and what they are responsible for, so there should be no surprises. "
"Okay, let's not say anything now. The event has already started. Even if we want to change anything now, it's too late. Everything will wait until we officially go to work on the 8th. I'll go to the marketing department to get it. After getting the data, we will comment on your planning activity. Again, if you succeed, I will never treat you badly, but if you fail, everyone will have a hard time. Okay, I'll leave this to you. I'm traveling abroad and will be back on the 7th. Anyway, you are responsible for everything here. If you have any problems, you can solve them yourself. Don't call me these days. Let me have some fun. sky. "After Wang Xia finished speaking, she stepped on her high heels and walked out.