"So many people participated?" Wang Xia was a little surprised.
“Of course, you have to believe in the power of the Internet. In addition, this model is actually a game model, so everyone’s participation is very high. If I guess correctly, as long as you If you pay attention often, you will see that your mobile phone has probably been flooded with the event page of our Sammi International. I dare not say anything else, but the online marketing and online promotion event I did this time was relatively successful. ."
"Online promotion activities are indeed very good so far, but you still understand this? How did you come up with this?" Wang Xia continued to ask.
"Actually, how do I understand this? I'm just a country bumpkin. Didn't I do that activity last time? During the activity, I saw many people taking photos with their mobile phones to send to their friends. circle, and then some people came here specially after seeing their friends’ circle of friends. I thought, is this also a way of publicity? So this time I went to find an online promotion company to do it. They talked about this matter, and they gave me a lot of knowledge, and then I cooperated with them and asked them to create this event page and promotion for us. According to people from the Internet company, this kind of bargaining model event They haven't done it before, it's their first time to use it after development, so the price they gave us is relatively cheap, because they themselves are trying it, and they didn't expect the effect to be so good." Fang Zhiqiang ordered another one as he spoke. Here comes a cigarette.
"This is a shopping mall. Please throw your cigarette away. Will you die if you don't smoke?" Wang Xia glared at Fang Zhiqiang.
Fang Zhiqiang extinguished his cigarette at the nearby trash can.
“Wouldn’t it be too monotonous to just do such an event? Most of these people come here for discounts and promotions. It can be said that most of these people are not actually from our mall. fixed target customers, which means that after this discount promotion, they will basically not choose to come to us for shopping. Of course, we also need popularity, not that we don’t need it, but I think we We should work more on attracting long-term fixed target customers, which is more beneficial to our shopping mall. Although what you did this time was quite successful, it is difficult to attract fixed target customers, so overall it is not It’s considered too successful. Of course, I would be satisfied if there is always this traffic.” Wang Xia lay on the armrest and looked at Fang Zhiqiang slowly.
"No, I have also considered this issue. If you look at your mobile phone and scroll back, it is not just about bargaining, but also other activities. Do we not have a company in the whole of China or even in China? Is the cosmetics brand Aini unique in Asia? You know this well. This brand is very attractive to these rich women. I talked with the Aini brand before the eventI had a discussion with the store manager. They told me that they had just received a batch of new cosmetics recently. They were newly developed and had just been launched in Europe. I asked them to suppress this batch. Press, don’t sell it for the time being, let them come up with a hundred sets for me to do an event. Look at the event later, book a rush, everyone signs up to accumulate popularity, and the top 100 people with the most popularity will be able to buy these 100 sets. Eligibility for limited edition cosmetics. You have to know that people who are interested in buying this are really rich people, and the friends around rich people are generally rich people. Letting them accumulate popularity is actually promoting us, you Look, their participation in this event is also very active, but the deadline for the event is on the 7th, so we can’t see much yet. At the same time, this is also promoting the Aini brand, telling everyone that to buy the Aini brand, you don’t need to go to Europe anymore, just come to our Sammy International, and we are the only one in Asia. How about it? Am I a genius? "Fang Zhiqiang said with a smile.
"Oh, you have started to swell before you have done anything. However, I have to say that your ideas are indeed very novel and creative. At present, Look, the popularity is very good, but we have to wait until the National Day holiday is over to see how it is, and let the data speak for itself. What's going on with that? "Wang Xia asked again, pointing to the staff with a large screen hanging on a stage in the middle of the mall."
"This is the activity we planned this time, the previous online promotion activity It is our main activity. What we are doing now is our auxiliary activity. The main thing is that we have to do something to make the mall lively and do something to attract some people."
"Then you What is this for? Another song and dance performance?" Wang Xia asked.
"Am I that kind of person? What I look down on the most are song and dance performances. They are too uncreative. The most important thing is that everyone is tired of aesthetics. Just ask anyone, unless all the people on the stage are They are beauties without clothes, otherwise no one would be interested in seeing them, except of course big stars, but we don’t have the budget to hire big stars. This time our event actually embodies two words, education ." Fang Zhiqiang said with a smile.
“Education?”
“Yes, it is education. Let me ask you, what do people pay most attention to nowadays? Are they most willing to spend money, time and energy to pay attention to education? What do you do without any regrets? It’s the education of your children.”
“But what does this have to do with education? We don’t sell school supplies in our mall.” Wang Kasumi asked confused.
"It doesn't matter whether you have a relationship or not. If you want him to have a relationship, he will have a relationship. There are seven days of activities in these seven days. Starting from this afternoon, today to the day after tomorrow is a children's literary competition. We and Shanghai Education Channel co-organized thisFor events, of course, they are only responsible for live broadcast shooting, and we are responsible for all the funds. We also invited a total of 21 kindergartens and 18 primary schools in Shanghai to participate in this children's literature and art competition. Did you see the name? The name is the 1st Sammy Cup Children's Literature and Art Competition. Moreover, we invited All kindergartens and elementary schools in China are, without exception, aristocratic schools. "Fang Zhiqiang smiled and explained to Wang Xia.
Wang Xia frowned, she seemed to understand something.